Welcome to the Twilio SendGrid Email API Onboarding Guide. This guide contains milestones that will help you:
- Understand email at its foundation.
- Architect a successful email program that scales.
- Build and integrate with Twilio SendGrid.
- Monitor your email performance and strategy going forward.
- SendGrid's new Affirmative Consent requirements and how to improve your deliverability
This guide is tailored for a direct brand use case, or, in other words, a use case where you will send email on behalf of your own business.
Each implementation team’s needs are different. Although these milestones present a sequential process, we encourage you to choose your ideal starting place and skip around if appropriate for your team.
The "Email Foundations" section of the Twilio SendGrid Onboarding Guide will help you understand how email works so you can make the best decisions possible when building your email program. By the end of this milestone, you will understand fundamental concepts of email and what to expect during the onboarding process.
The "Evaluate and Plan Your Strategy" section of the Twilio SendGrid Onboarding Guide will help your team align around an ideal account structure and sending strategy for your email program before you ever send a message. By the end of this milestone, you will understand our recommended architecture and be ready to use Twilio SendGrid's features to build it.
The "Build and Test Your Application" section of the Twilio SendGrid Onboarding Guide will take you through all the steps needed to set up your Twilio SendGrid account and integrate with the Twilio SendGrid Mail Send API. By the end of this milestone, you will have sent your first email and be ready to send your next million.
The "Monitor and Optimize" section of the Twilio SendGrid Onboarding Guide will show you how to monitor your program once it's in production. You'll then learn how to adjust your program based on the feedback and engagement you're receiving from recipients. By the end of this milestone, your team will understand data feeds, analytics, and deliverability strategies that can help you optimize your program.