SendGrid and Google AMP for Email

Google AMP (Accelerated Mobile Pages) is a proprietary Google technology built to speed up mobile apps and websites. AMP for Email is an extension and adaptation of the AMP technology that enables interactivity for Gmail recipients' email messages including carousels, expanding accordions, dynamically updating content, and more. For more information on Google’s AMP specification for email, best practices, and how to register to use AMP see Google’s AMP documentation.

Sending AMP with SendGrid

SendGrid v3 API supports the AMP MIME part as well as the ordering recommended by Google to ensure compatibility across different mail clients. We recommend following Google’s documentation to send AMP messages through SendGrid.

Tracking AMP with SendGrid

Open and click metrics for AMP will be aggregated with html open and click metrics in the SendGrid UI, but the AMP events are uniquely identified when collected via the Event Webhook.

AMP Open Identifier

Open event tracking for AMP is identified by a JSON field called sg_content_typeand will be amp instead of html.

{
    "email": "john.smith@sendgrid.com",
    "event": "open",
    "ip": "66.249.84.159",
    "sg_event_id": "zgAjGPn1TGmO62eSqw9VBQ",
    "sg_message_id": "zT-FDCibS4uwaz08cIX8_Q.filter0794p1las1-20361-5CCC528C-16.0",
    "sg_content_type": "amp",
    "timestamp": 1556901948,
    "useragent": "Mozilla/5.0 (Windows NT 5.1; rv:11.0) Gecko Firefox/11.0 (via ggpht.com GoogleImageProxy)"
}

AMP Click Identifier

Click event tracking for AMP is identified byurl_offset.type is amp.

{
    "email": "john.smith@sendgrid.com",
    "event": "click",
    "ip": "12.34.56.789",
    "sg_event_id": "fmip8TM8RWqJjT44cL5z-w",
    "sg_message_id": "zT-FDCibS4uwaz08cIX8_Q.filter0794p1las1-20361-5CCC528C-16
    "timestamp": 1556901957,
    "url": "http://google.com/",
    "url_offset": {
        "index": 0,
        "type": "amp"
    },
    "useragent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.103 Safari/537.36"
}